Airtime Rewards

Introduction

Airtime rewards is a cashback platform for reducing your mobile bill. They found us through Gatsby as we were both featured and showcased on their website. Check it out.

Airtime rewards is created by the minds behind Orange Wednesday and O2 rewards. It is supported by all major phone network providers like EE, Vodaphone, GiffGaff etc. It links directly into the retailers systems, so that you can set, forget and earn rewards.

We were over the moon to work with Airtime rewards, who wouldn't be? Earning rewards through phone networks takes us back to our youth with Orange Wednesday's released in 2003.

Optimisation & SEO

On their website, we built an advanced 'sitemap' containing information about each element and, the relationships between them. Every single page was categorised correctly, so that Google has the best possible information presented to it, to allow for the site to be indexed correctly.

We used lazy loading functionality on each and every image on the site, making large images display an outline SVG which is roughly 1/100th the size of a real image, loaded in the background and swapped out when finished loading- meaning microseconds load times!

We boosted performance level on Google lighthouse audit - this is one of the key metrics google rates every site by. This means the higher the score the higher the Google ranking is.

We utilised the Netlify's power of caching and asset optimisation. Everything from the site that wasn't optimised went through a second wave of optimisation with Netlify. The site also uses the Gatsby Netlify cahing plugin to keep the most relevant elements updated upon changes.

The Results

Airtime Rewards has just passed 1 million users, their website is linked within EE's customer home page, and they continue to grow at a rapid rate. We'd like to make claim to those figures ourselves, but that's down to the phenomenal leadership & growth team at Airtime Rewards... but in short: we just made the website really reallyfast, and it shows.